Business card design extending the Strategic Estate Planning identity into a professional client-facing touchpoint.
METHODS AND SOFTWARE
Adobe Acrobat
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Microsoft Word
ROLE
Brand Identity Designer
& Marketing Designer
DELIVERABLES
Logo
Marketing Materials
Print Design
Brand Guidelines
YEAR
2024
PROJECT OVERVIEW
Strategic Estate Planning is a boutique estate planning law firm concept focused on creating a professional, approachable, and trustworthy client experience. The goal was to develop a brand identity and supporting materials that communicate expertise while making complex legal services feel accessible and personal.
The project included the development of a cohesive visual system across print materials, client communications, and digital experiences, including a custom website design created to guide clients through estate planning services with clarity and confidence.
DESIGN APPROACH
The visual direction balances professionalism, trust, and warmth through refined typography, structured layouts, and a modern editorial approach. Every touchpoint was designed to create a consistent experience that reflects the firm's commitment to thoughtful planning and client relationships.
Conference brochure designed to introduce Strategic Estate Planning services while providing clear, approachable information for prospective clients.
Client engagement document designed to create a polished and professional onboarding experience while maintaining brand consistency.
Branded invoice template developed to extend the firm's visual identity into everyday client communications.
1/4 page print advertisement concept designed to communicate the firm's services through a refined and trustworthy visual presentation. Designed to be submitted into the WSBA Bar Association Magazine.
Client questionnaire designed to simplify information gathering while creating a clear and professional user experience.
Educational client resource designed to communicate complex estate planning concepts in a clear and accessible format.
Website walkthrough demonstrating the Strategic Estate Planning digital experience, including layout, navigation, and user-focused design decisions created for a boutique estate planning law firm.