METHODS AND SOFTWARE
Adobe After Effects
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Premiere
ROLE
Brand Identity Designer
DELIVERABLES
Logo
Packaging
Marketing Materials
Brand Guidelines
YEAR
2025
PROJECT OVERVIEW
MontraPac is a conceptual brand identity project focused on creating a modern outdoor backpack with a strong visual presence across multiple advertising platforms. The goal was to develop a memorable brand that could translate effectively from product packaging into promotional and lifestyle applications.
The identity combines bold graphic elements, consistent typography, and a cohesive visual system designed to create recognition across digital advertising, apparel, and large-scale promotional materials.
DESIGN APPROACH
The visual direction emphasizes brand consistency and versatility across consumer touchpoints. Packaging, advertising, apparel, and environmental applications were designed as part of a unified identity system that balances functionality, visibility, and contemporary brand appeal.
Interactive advertising concept designed to extend the MontraPac identity into a digital consumer experience.
Lifestyle application exploring how the MontraPac identity translates into branded apparel and consumer merchandise.
Environmental advertising concepts designed to increase brand visibility through large-format public placements.
Transit advertising application demonstrating how the MontraPac brand system adapts across large-scale promotional formats.
Digital advertising concept created to maintain brand recognition across social media and online marketing channels.
Advertisment Video showing frantic workers running around in the never-ending cycle of the workforce, pausing to calm and transition into hiking, camping, and exploring the wilderness-all to the slightly modified soundtrack of the blue pill (remain in comfortable illusion) or red pill (confronting a harsh reality) scene from the Matrix. I do not own any rights to this soundtrack.