METHODS AND SOFTWARE
Adobe Illustrator
Adobe Photoshop
ROLE
Brand Identity Designer
DELIVERABLES
Logo
Packaging
Print Design
Brand Guidelines
YEAR
2025
PROJECT OVERVIEW
HorseHair Shower Gel is a conceptual luxury shower product inspired by equestrian style, natural ingredients, and premium self-care. The goal was to create a brand identity that felt elegant, memorable, and approachable.
The identity combines refined typography, bold imagery, and a clean product system designed to translate across packaging, advertising, and digital applications.
DESIGN APPROACH
The visual direction blends premium equestrian aesthetics with modern personal care branding. Typography, photography, packaging, and advertising applications were designed as a unified luxury brand system.
Product application showcasing the HorseHair brand system across packaging and product presentation.
Social media advertising concept designed to extend the HorseHair identity into digital spaces.
Mascott combination logo showing bright lively horse.
Large-format billboard application demonstrating brand visibility and messaging.
Brand guidelines documenting the visual system, typography, color palette, and standards created for HorseHair Shower Gel.