METHODS AND SOFTWARE
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Figma
ROLE
Brand Identity Designer
DELIVERABLES
Logo
Packaging
Print Design
Brand Guidelines
YEAR
2025
PROJECT OVERVIEW
Barking Dog Bookstore is a conceptual independent bookstore brand designed to create a welcoming community centered around reading, discovery, and connection. The goal was to develop an identity that felt approachable, memorable, and reflective of the personality found within a neighborhood bookstore.
The brand system combines expressive typography, playful visual elements, and cohesive print and digital applications designed to engage customers across multiple touchpoints.
DESIGN APPROACH
The visual direction balances the warmth of a local bookstore with a modern entertainment-focused identity. Branding elements were developed across logo design, promotional materials, social media, print collateral, and digital experiences to create a consistent and recognizable brand presence.
The Barking Bookclub promotional flyer designed to encourage community engagement in a virtual open house and highlight reasons to join a bookclub.
Social media and digital advertising applications extending the Barking Dog Bookstore identity across Instagram and promotional formats, combining book culture, playful dog imagery, and the brand's commitment to supporting rescue dogs.
Front of printed brochure application showcasing the brand system through layout, typography, and customer-focused messaging.
Back of printed brochure application showcasing the brand system through layout, typography, and customer-focused messaging.
Social media advertising animation extending the Barking Dog Bookstore identity across Instagram and promotional formats.
Mobile interface concept designed to extend the Barking Dog experience into a digital customer platform.
Barking Dog Bookstore concept moodboard demonstrating development of color scheme, image inspiration, and typography ideas.
Barking Dog Bookstore concept sketches demonstrating development of color scheme, image inspiration, and typography ideas.