METHODS AND SOFTWARE
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Microsoft Word
ROLE
Brand Identity Designer
DELIVERABLES
Logo
Environmental Design
Digital Media
Print Design
Brand Guidelines
YEAR
2025
PROJECT OVERVIEW
Old Dog Cafe is a conceptual community cafe created to support senior dogs in need of adoption. The space combines a welcoming coffee shop, dog play yard, and attached ice cream parlor where guests can connect with adoptable dogs while enjoying a unique cafe experience.
The goal was to create a brand identity that celebrated the personality, comfort, and companionship of older dogs while communicating the cafe's mission of providing ongoing care for rescue dogs and continued support for adopted pets.
DESIGN APPROACH
The visual direction blends warmth, nostalgia, and playful character to create a brand that feels approachable and community-focused. Branding elements were developed across signage, menus, packaging, environmental graphics, promotional materials, and digital applications to create a cohesive experience centered around connection, compassion, and animal advocacy.
Tabletop promotional display designed to introduce guests to the Old Dog Cafe experience and highlight its mission of supporting rescue dogs.
Cafe menu system designed to reflect the brand personality while showcasing unique food and beverage offerings.
Ice cream parlor menu design extending the Old Dog Cafe experience into a playful secondary space.
Paper To-Go menu designed for ease of reading and use in tri-fold brochure format. Does not include ice cream menu. Features short description of business.
Paper To-Go menu designed for ease of reading and use in tri-fold brochure format. Does not include ice cream menu. Features short description of business.
Public service announcement concept developed to promote adoption awareness and strengthen partnerships with animal rescue organizations.
Environmental planning concept illustrating the cafe layout, including seating areas, dog interaction spaces, and customer experience flow.
Brand proposal presentation outlining the Old Dog Cafe concept, visual identity, customer experience, and mission-driven approach.
Advertisment video showing the mascot dog drinking a cup of coffee on a night park path.