SOFTWARE
Adobe After Effects
Adobe Firefly
Adobe Illustrator
Adobe Photoshop
Adobe Premiere
MY ROLE
Independent Motion Designer
Visual Storyteller
AI-Assisted Video Editor
DELIVERABLES
Concept Development
Storyboarding
Motion Design
Video Editing & Sound Design
Motion Design & Animation
AI-Assisted Visual Development
TOOLS & CREDITS
Music: "I Wonder"
Performed by Shawn Mendes
Music: "Star Full of Stars" (instrumental)
Performed by Symphoniacs
Music: "Star Full of Stars"
Performed by Majesty Rose
Adobe Firefly AI-generated imagery
Envato Elements (licensed subscription assets)
PROJECT OVERVIEW
The goal was to create a unique opening sequence that combined AI-generated imagery, motion graphics, and audio design into a cohesive visual experience. The project challenged me to explore how concept development, art direction, pacing, and editing choices can transform individual AI-generated elements into an engaging narrative sequence.
For the concept, I imagined a television trailer centered around an ordinary woman walking through a city with her two dogs while an increasingly strange world unfolds around her. What begins as a familiar everyday scene quickly becomes anything but ordinary, with unexpected creatures, characters, and surreal events appearing throughout the environment. The contrast between the ordinary and the fantastical was intentional, reflecting the unpredictable and often unconventional nature of imagination.
The sequence was designed to feel playful, surprising, and slightly chaotic while still maintaining a clear visual progression. Rather than simply showcasing individual AI-generated images, the project focused on using those elements to create a story with movement, rhythm, and personality.
CREATIVE DIRECTION
The visual direction embraces the unpredictable nature of AI-generated imagery by combining unexpected environments, characters, and visual concepts into a surreal television introduction. Adobe Firefly was used intentionally as part of the creative process, allowing experimentation with image generation, visual exploration, and new approaches to developing motion design assets.
Through compositing, animation, transitions, and sound design, the generated imagery was refined into a structured sequence with a consistent tone and rhythm. This project explored the role of AI as a creative tool while emphasizing the importance of human direction, storytelling, and design decisions in shaping the final experience.
PROCESS
The project began with a simple idea: what would happen if my own imagination became the world around me? I drew inspiration from my tendency to imagine the unexpected and built the concept around a woman walking through an ordinary city with two dogs while increasingly surreal events unfold around her. Because I have two dogs myself, they became a natural part of the story and helped ground the otherwise unpredictable imagery.
Using Adobe Firefly, I generated the characters, environments, and visual elements needed to bring the concept to life, including a unicorn, raptor, phoenix, and cartoon-inspired characters. I then combined and refined the generated imagery through compositing, animation, transitions, pacing, and sound design to create the final trailer. The process reinforced how much creative direction is still required when working with AI: the technology can generate possibilities, but the concept, selection, sequencing, and storytelling ultimately shape the finished piece.
GALLERY
Where imagination takes flight.
CONTACT ME